Printed Design
Car2Go
Car2Go, now merged with Share Now, is a multinational carsharing service with over four million registered members and a fleet of over 14,000 vehicles in 18 cities. My brief was to create a campaign that notified the public of the new availability in Japan along with promoting new client registration. The project included full page magazine advertisements announcing their introduction to Japan and a membership kit packaged with a complimentary compact disc containing songs all having lyrics about driving.
The brief from Phillips was to introduce a line of innovative, colour changing, LED lighting products called Widelite TAG. I delivered these three full page advertisements to which I am responsible for the "tag" lines and final design.
Phillips
Genesis Today
I worked for Genesis Today, a health and supplement company, for 6 years starting as a graphic designer working my way to the title Senior Manager of Graphic Design & Digital Content. It was here I was able to perform a myriad of creative duties ranging from design, packaging, POP displays, marketing, digital and social media content.
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The original branding existed when I was initially hired and I was fortunate enough to spearhead the re-branding of the entire line of around 120 products and ultimately all related marketing materials. The majority of the branding shown here is the original look, the newly branded cleaner look I was responsible for can viewed on the Packaging Design page.
Pure Health
Pure Health became a subsidiary of Genesis Today showcasing a more affordable line of health products. The original branding existed before I came on board but I was responsible for expanding the line with varying kinds of products ranging from supplements to fruit juices.
I started work on a rebranding with new logo concepts, shown here, before the line was absorobed back into Genesis Today.
